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by Wade Hill
February 05, 2017
As a consumer, one comes to expect certain things of a company. Companies should always try to meet these expectations, but it isn't always easy. For today's blog post, I want to talk a little bit about what the consumer should expect, and what they shouldn't expect.
What to expect?
Consumers have a right. It may not be inherent, but when you're giving your money to a company in support, you have expectations that a company should uphold. In such a small and tightly knit community like the hookah community, this is even more so.
Consumers should expect innovation. This is what drives companies to make better products, and it's why competition is a great thing. Imagine if Company A makes a device, and then Company B makes a better device. Are you going to support Company A because it made it first? Or Company B because their improvements are better? Generally speaking, you'll support Company B. So, should you want to continue supporting Company A, you, as a consumer should encourage and support them to innovate, and create an even better product. Even if they're the first to invent the wheel, you don't ignore progress because a different company was the one to improve it.
Consumers should expect customer service. This is a big one that can often be lost. When you give a company your hard earned money, you should expect to be taken care of. Now, this doesn't mean that you should be an entitled POS, but it does mean that you should expect: A) Clear and easy communication. B) Quick and easy shipping (if online). C) Quality packaging. Customer service is a very easy thing to do for a company, and it baffles me that people even consider using companies that have sub-par customer service.
What not to expect?
Consumers, while they have many rights, aren't entitled to everything under the sun. Just because you give a company your hard earned money, it doesn't give you the right to be an entitled asshole - don't do that.
Consumers should not expect to be waited on hand and foot. This is... ridiculous. Yes, while, as I said, consumers definitely have rights, you don't have every right. It's literally impossible for anyone to give you constant shipping updates on your order, that's why tracking numbers exist.
Consumers should not expect low prices. Now, this is a little bit on both sides of the argument. While yes, I do believe that customers are entitled to fair and reasonable prices, it's also important to remember that not every company can afford to set their prices low, regardless of how much they would wish to do that. Take the B2 Hookah for example - since it's a hookah machined, designed, and assembled here in the U.S., it costs a fair amount to create, not to mention the added costs. The result is a quality pipe, but it's also an expensive pipe. When it comes to quality products, there's a happy medium that needs to exist. While a consumer shouldn't get screwed on what they're paying, they shouldn't try to screw the manufacturer by demanding lower prices. Finding that happy medium is the ideal situation, however, it's not always that easy.
So even though consumers have many rights, it's important to remember that you don't have every right under the sun. This boils down to my major life philosophy: don't be an ass. What do you think? Do you agree with me? Do you disagree? Is there anything that I'm missing? Let me know in the comments below! As always, thank you all so much for reading, and happy smokes!
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